Taking the struggle out of 'struggling artist' Tahoe Tribune 11/3/06
Jack Shrawder, owner of Pentronics
Publishing, will present a unique program, "To-the-Point Marketing for Artists,"
at the Nov. 8 meeting of Tahoe Art League. The goal of this program is to help
artists increase their sales. The meeting is scheduled from 7 to 9 p.m. at the
South Lake Tahoe Senior Center, 3050 Lake Tahoe Blvd.
Jack and Penny Shrawder started Pentronics
Publishing in 1988, and have been personally involved with small business
marketing and sales for the past 18 years. They have teamed up as business
partners in publishing, art, and digital imaging to incorporate a program that
is based on their combined knowledge and experience of sales and marketing,
principles, strategies, techniques, and assumptions.
Who do people buy from? Why do they buy?
How do they buy? These questions will be discussed and answered during this
To-the-Point Marketing begins with the
artist's individual research into their own art products and their local art
market, business goals, personal expectations, beliefs, and assumptions
regarding selling and marketing. Next, each artist must formulate a description
of their unique marketing advantage. Everyone has a unique advantage, it just
needs to be discovered, defined, clarified, and communicated. This presentation
will provide suggestions and pointers for accomplishing this vital task before
an artist starts showing and advertising their work.
An artist has three markets that must be
reached with a concise, consistent message. These three markets will be
described in detail and suggestions will be given on how to define who is a
prospect in these markets and how to reach them at a low cost. The advantages of
synergistic marketing will be explained. Next, the various marketing options
from which you can choose a specific direction that makes sense to you and your
goals will be identified. You will see how to create your all important
marketing calendar that will serve as your guide for building your personal
brand throughout the year.
Sales and marketing are not the same thing.
Sales knowledge is necessary when you are face-to-face with a prospect. You will
learn a list of sales basics that will help you turn more prospects into
customers. This interactive talk will help you gain vital, practical knowledge
of art marketing and sales. Then, you will be ready to put the power of To-the
Point Marketing to work for you to increase your sales in 2007.
For more on the Tahoe Art League visit
www.tahoeartleague.org or call (530) 577-2604 or (775) 588-3579.